General Dynamics Land Systems - Canada
40 x 40 custom modular exhibit
Objective
Design and build a custom fabricated exhibit that commands attention and represents General Dynamics Land Systems in a manner consistent with their brand. The exhibit was to feature a Light Armoured Vehicle within the booth, interactive kiosks and video monitors running looping video, a lounge, a storage room and a private VIP room for attendee meetings.
Solution
Large open area at the front of the exhibit for featured LAV on display, as well as 3 interactive kiosks offering product information to clients utilizing touch monitors and interactive software. Large overhead graphics commanded a strong presence on the show floor, with exhibit colours and finishes that were consistent with GDLS corporate branding. A friendly reception and information kiosk served to greet attendees, and a well-appointed private meeting room provided the perfect atmosphere for client meetings within the booth space. A lounge area behind privacy walls allowed for a casual meeting space for mingling on the show floor. A huge tensioned fabric mural on the back-side of the exhibit space depicted a visual story of GDLS products in theatre.