Trent University
25 x 90 inline exhibit
Objective
Design and build a new custom exhibit that would showcase Trent University at a new higher level at the annual Ontario Universities Fair in Toronto. The university programs were to be a major focal point along with creating the look and feel of the campus within the booth environment. Branding of the university's 2 campuses needed to be clear and strong. Each campus had to have a separate area in the booth, while still maintaining an overall presentation of one university. It was important as well to include an environmental feel to the booth space to compliment the Peterborough location on the Otonabee River.
Solution
Stevens E3 designed a stunning exhibit featuring an overhead banner for Trent University - clearly identifying the two campuses. A state of the art video wall 20 feet wide anchored the exhibit in the center - stopping the traffic with stunning bright imagery of campus life. Backlit panels gave direct focus to the university's program lists. The community spirit and personal attention at Trent was featured through the use of large graphics across the exhibit. To bring the outdoor atmosphere to the show floor - we included a 37 foot rowing skull in the booth. Even the carpet, in blue and green, enhanced the feeling of the Otonbee River and the green river banks.