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Exhibits

Unifying Three Spaces into One High-Impact Brand Experience

Client

Yamaha Motor Canada

Type of Project

14,000 sq. ft.

Location

Toronto, Canada

The

Challenge

To create a large event space where multiple products could be displayed for visitors and allow dealers to interact with visitors on the show floor. Large overhead signage for brand recognition along with multiple lifestyle imagery to thematically represent the client’s brand.

The

Solution

This exhibit featured large visuals, huge overhead graphics, and lots of space allow this booth to harness the opportunity of attending this event annually in Toronto, Canada. Yamaha was spread across 3 spaces at the event for a total of 14,000 sq. ft. of exhibits for the spacious display of their products. Discreet meeting space in the back of the large corporate area allowed dealers and reps an opportunity to meet privately or unwind from a busy trade show day.

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