Designing a High-Impact Interactive INTELLIbed Mattress Showroom

When presented with a chance to be on the popular Ninth Floor of the Las Vegas International Market Center’s B building, INTELLIbed jumped at the opportunity.  However, the odd shape of the room and unique characteristics of their product required more planning than a typical mattress showroom.  Gel Matrix would have to be the star with several groups of Good, Better & Best beds to tell the INTELLIbed story.  But it all needed to happen in less than two months and the space still needed to be gutted.

Design and Project Management teams from stevensE3 went to work to develop a traffic flow and product layout that made sense.  At the entry were full graphic murals with backlit Gel Matrix blade displays flanking the wood look pathway leading further into the space.  The addition of product platforms, a custom curved backwall and filling an existing archway with a sheer fabric graphic made sure that the feature beds really stood out.  A demising wall was placed to create a balanced space and offset costs with a sublease next door.  The project team from stevensE3 was involved from demolition through flooring and paint choices through graphic design and onsite troubleshooting right up to the ribbon cutting ceremony.