NAHB 2026
Challenge
stevensE3 worked with Hydroblok, a disruptor in the building materials industry, to tell its story at NAHB 2026. The exhibit was a collaboration between three companies, combining a structural steel framework, Hydroblok panels, graphics, and sculpted stucco to showcase the product’s versatility and range of applications. With multiple finishing processes requiring curing time, the installation demanded precise coordination and execution from everyone involved.
Solution
Custom hanging blade signs delivered strong visibility from multiple aisles while providing the flexibility to adapt to future booth configurations. An open layout encouraged engagement from every side of the exhibit, creating multiple opportunities for conversation and product demonstrations. The result was a booth that attracted more than twice the attendance of the previous year and generated meaningful conversations with prospective customers, partners, and investors.





